When we target Organizations for merchandise manufacturing; several people ask us how is a talent empowering platform like TalEx and merchandising for youth organizations related. My answer to that is "we are testing the potential of the designers on our TalEx network"; and it's not just a T-shirt with the Organization's name written in the back that we want to produce. We want to create something which the Youth of India can wear in pride as their inclination towards social issues from a pool of a million issue that we have in our country.
So this is what we think: if we create a T-shirt for a 'Woman empowerment NGO' over an infant feticide event; usually they expect us to have their slogan in the front, and the Name of the organization and the event at the back. These are mostly worn by the volunteers and the people who take part in the event; but what after that. Would a normal college or school going guy want to wear that on a normal occasion? and we very well know of its quality.
Against the above mentioned, imagine this: A design on a T-shirt with a strong social message or interpretation, and it projects a fashion statement by the customer himself/herself (of what he believes in). It has a leading NGO's name printed at the back (not too flashy obviously, quite subtle). Won't that simply build a sense of pride in the mind of the customers towards Indian organizations which are fighting towards a cause he supports (for eg. PETA merchandises are not just worn by the volunteers)? Won't these T-shirts be bought by the volunteers of these NGOs themselves for most of their events? Won't it create a better relationship between the NGO and the customer? Won't it represent youth being part of a larger picture of social issues? These are the questions that TalEx India would want to answer! :)
Oh yes regarding the quality! Do you really believe only a Rs. 600 T-shirt can last for more than a year? We have come across various vendors, and we have seen cheap material and we have seen high quality material. And we can confidently say that a mediocre to a high quality T-shirt can easily be sold in the bracket of Rs. 200- Rs. 400. :)
T-shirt design courtesy: Prem
So this is what we think: if we create a T-shirt for a 'Woman empowerment NGO' over an infant feticide event; usually they expect us to have their slogan in the front, and the Name of the organization and the event at the back. These are mostly worn by the volunteers and the people who take part in the event; but what after that. Would a normal college or school going guy want to wear that on a normal occasion? and we very well know of its quality.
Against the above mentioned, imagine this: A design on a T-shirt with a strong social message or interpretation, and it projects a fashion statement by the customer himself/herself (of what he believes in). It has a leading NGO's name printed at the back (not too flashy obviously, quite subtle). Won't that simply build a sense of pride in the mind of the customers towards Indian organizations which are fighting towards a cause he supports (for eg. PETA merchandises are not just worn by the volunteers)? Won't these T-shirts be bought by the volunteers of these NGOs themselves for most of their events? Won't it create a better relationship between the NGO and the customer? Won't it represent youth being part of a larger picture of social issues? These are the questions that TalEx India would want to answer! :)
Oh yes regarding the quality! Do you really believe only a Rs. 600 T-shirt can last for more than a year? We have come across various vendors, and we have seen cheap material and we have seen high quality material. And we can confidently say that a mediocre to a high quality T-shirt can easily be sold in the bracket of Rs. 200- Rs. 400. :)
T-shirt design courtesy: Prem
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