Understanding the Enthu

Often we keep thinking; 'there are so many companies coming up who sell apparels, posters etc.' and 'for the youth'. What is it that will set us aside as more youth-like. We found an answer to it, however we are yet to analyse it's strength. The core value of 'by the youth and for the youth' is that there should be someone to understand a client's perspective one-on-one 'for the youth'; and then design the product or service accordingly 'by the youth'. To a lot extent, we feel that while this model is employed with large corporate and organization; there is a scope for this at student level also towards their personal desires.

The points to ponder upon are:

• An interactive system where an individual client, can explain his perspective and mindset.
• A designer from our network, who can understand his client's perspective and visualize the end product on behalf of his/her client.
• Proper time management towards designing, depending on the order size. for example, if the request is for one poster, the time spent on designing it should not exceed one hour. (giving value to the time donated by the maturing designers).
• Reasonable quotation for the end product.

It is this culture that we currently follow at TalEx India. People who have been appointed as new designers towards poster and T-shirt marketing, have a skills further beyond tools of photoshop; and they place themselves under the purview of 'for the youth and by the youth'. 

Following is the resultant poster of understanding the sentiments of the football team of IIT Hyderabad.