Using the TalEx resources

When we first started off with collecting photographs on our TalEx India fanpage and site; we thought we would provide a platform to the photographers through exhibitions and competitions. However, due to constraints on budget just like any other start-up; starting from zero rupees we thought that it may not be feasible. So time went on, and we practically didn't realize much on what to do with these digital photographs of low resolution apart from providing them visibility through our social media marketing.

Then in January we launched The Youth Diaries (www.youthdiaries.in), keeping in mind the interest of the writers. Today, it has acquired a prominent platform among other youth magazines in India; and as a serendipity we found how we can leverage the talent of the photographers on our network. It is our perception that a photograph's art is better understood by the viewer, if he has something to with which he can relate to. It's through the articles written in vibrant genres that we publish the most relevant photograph along with it. From what we expect and hope; is that the readers may a better perception and attachment to the story or article through the photographs that we publish side by side each write-up.

Thanks to all the photographers in our network, and thanks for tagging us through hundreds of photographs of different genre; we never fall short of a photograph for a write-up no matter which genre it may belong to. This is precisely, what we meant by organizing User Generated Content on web.  \m/

Photograph Credits: Ashik M Patel (page link)

Understanding the Enthu

Often we keep thinking; 'there are so many companies coming up who sell apparels, posters etc.' and 'for the youth'. What is it that will set us aside as more youth-like. We found an answer to it, however we are yet to analyse it's strength. The core value of 'by the youth and for the youth' is that there should be someone to understand a client's perspective one-on-one 'for the youth'; and then design the product or service accordingly 'by the youth'. To a lot extent, we feel that while this model is employed with large corporate and organization; there is a scope for this at student level also towards their personal desires.

The points to ponder upon are:

• An interactive system where an individual client, can explain his perspective and mindset.
• A designer from our network, who can understand his client's perspective and visualize the end product on behalf of his/her client.
• Proper time management towards designing, depending on the order size. for example, if the request is for one poster, the time spent on designing it should not exceed one hour. (giving value to the time donated by the maturing designers).
• Reasonable quotation for the end product.

It is this culture that we currently follow at TalEx India. People who have been appointed as new designers towards poster and T-shirt marketing, have a skills further beyond tools of photoshop; and they place themselves under the purview of 'for the youth and by the youth'. 

Following is the resultant poster of understanding the sentiments of the football team of IIT Hyderabad.